Better Gears Shape Better Habits
URCA is meant to make movement feel natural
Why URCA
People don’t move more because they lack inspiration, they stop because the tools around them don’t help.
Yoga mats that hide in closets. Products that don’t invite you to move, so the habit never begins.
URCA creates triggers that pull you in.
Objects that live in your space, look good, and make movement simpler to start.
YOGA MATS
SUP Boards
(COMING SOON)
DESIGNED FOR REAL LIFE
URCA is an Italian exclamation, a burst of surprise, the sound you make when something hits you right in the gut.
Born in Italy, built for everywhere, we make bold MATS and SUP boards for those who live in motion and love it that way.
Find your balance. Lose it. Find it again. That’s the URCA moment.
Made Well So You Use It More
Who We Are
URCA was founded by Roberto and Carlotta, two creatives who spent the last twenty years living and working between China and Europe
Between photo studios, film sets, and factory floors where we shot hundreds of videos, we built campaigns and visual stories for major global brands, learning how real quality is made, how factories operate and how to bring ideas to life with precision.
Because we speak Chinese, we work directly with manufacturers, without intermediaries.
Communication is quick.
Problem solving is immediate.
Quality is non-negotiable.
This is the foundation behind URCA.
We design products that feel good to use, look good in your space, and make movement easier to return to whether you’re at home, outside, or on the road.